How do you improve upon the biggest Earth Day in the world?
How do you improve upon the biggest Earth Day in the world?
UNCHARTED TERRITORY
Our charge–create an ad campaign. Our goal—create a movement. To get there, we took EDTX where it had never been socially, reaching more than 800,000 people on Facebook—with more than 62,000 post engagement actions—and earning more than 3,100 Twitter mentions, most around our big social hook—Tiny Houses.
UNCHARTED TERRITORY
Our charge–create an ad campaign. Our goal—create a movement. To get there, we took EDTX where it had never been socially, reaching more than 800,000 people on Facebook—with more than 62,000 post engagement actions—and earning more than 3,100 Twitter mentions, most around our big social hook—Tiny Houses.
CHALLENGE
Inspire the entire community–not just those who are already environmentally conscious–to come out and support your cause. To create real, meaningful change, the masses have to be involved.
CHALLENGE
Inspire the entire community–not just those who are already environmentally conscious–to come out and support your cause. To create real, meaningful change, the masses have to be involved.
STRATEGY
Make it a movement and make it fun
STRATEGY
Make it a movement and make it fun
Tiny House Is A Big Deal
While there were hundreds of exhibits at Earth Day Texas this year, the smallest one made the biggest impact. Live social media engagement helped build excitement and drive traffic to the exhibit during the event.
Tiny House Is A Big Deal
While there were hundreds of exhibits at Earth Day Texas this year, the smallest one made the biggest impact. Live social media engagement helped build excitement and drive traffic to the exhibit during the event.
RESULTS
From 29,000 attendees in 2015 to 131,000 attendees in 2016 (350% increase)
Reached 862,000 people on Facebook [up 3,500% from the previous year]
Generated around 63,000 Facebook actions [likes, comments, and shares]
RESULTS
From 29,000 attendees in 2015 to 131,000 attendees in 2016 (350% increase)
Reached 862,000 people on Facebook [up 3,500% from the previous year]
Generated around 63,000 Facebook actions [likes, comments, and shares]